![]() ![]() In the final section, let’s describe a hypothetical example of Monroe’s motivated sequence. Some will also opt to take questions from the audience at this point. Lastly, the speaker should conclude with a powerful closing remark that ties the speech together. This increases a sense of empowerment as each individual feels in control of their destiny. Provide several courses of action and allow them to choose. The audience must feel they are a part of the solution. In some cases, the plan of action may simply be to do nothing or refrain from certain actions. In the final step, the speaker must tell the audience what they want them to do. How will the speech prepare the audience for taking action to satisfy their need? Without coming across the wrong way, the speaker should clarify what the future will entail if the solution is not enacted.Ĭonversely, the benefits of enacting the solution should also be highlighted to contrast both choices. To ensure that the audience is on the same page, it can be useful to repeat the main concepts periodically. It’s important to elaborate on the solution in terms that are easily understood. Now it is appropriate to let the audience know that you can satisfy their needs. ![]() Again, each should be supported by appropriate facts or data. Relevancy can be emphasized by using practical, real-world examples. Explain the consequences of the problem not being solved in a way that is relevant to them. Use this second step to help the audience understand that there is a problem or challenge that needs addressing. Show the audience why the topic is relevant to them and give the speech credibility with supporting data, videos, charts, or images. Primarily, this is achieved through trust and authority. Depending on the quality of the introduction, people will decide whether your speech is worth their attention. To assist in crafting a compelling and persuasive speech, Monroe advocated following these five steps: 1 – Grab attentionįirst and foremost, grab the attention of the audience by telling a joke or asking a rhetorical question. The five steps of Monroe’s motivated sequence Monroe discovered that these skills can be learned by following a simple methodology. Many believe that these individuals were simply born with the tools required to become effective public speakers. Some of these greatest persuasive speakers include Steve Jobs, Martin Luther King, Winston Churchill, and Barack Obama. Persuasion can also be used to motivate and encourage team members to hit important deadlines. Persuasion can create cohesion within a group around a specific goal or vision. Persuasive public speaking skills are important in business. Understanding Monroe’s motivated sequence The five steps of Monroe’s motivated sequence.Understanding Monroe’s motivated sequence.Digital Business Models Podcast by FourWeekMBA. ![]() Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.You may use any presentation style (demonstrations, volunteers, PowerPoint, music, etc.) Show me that you put some original thought, creativity, and effort into your presentation. You should include marketing/ advertising such as a brand name, logo, etc.Ħ.Think about infomercials you have seen on TV. The product may be 3-D or may be a professional style graphic. Prepare a 2-3 minute infomercial style presentation.ĥ.The infomercial should include a mock-up of the product. Complete the planning outline (on Google Classroom) to be sure each element of MMS is included.Ĥ. Action – Tell us how we can go about getting the product.Visualization – Show us how our lives will be benefit if we use this product.Satisfaction - Reveal the product and tell us how it works.Need – Show class need/problem they have, which your product can solve. ![]() Plan the infomercial using Monroe’s Motivated Sequence: It must be realistic, no invisibility powder or mind reading apps.Ģ. Submit a individual written outline in which you identify and discuss each step of Monroe's Motivated Sequence included in the infomercial.ġ.Develop a product (or improve an existing product) you think would be beneficial for the audience. Task: Working individually or with a partner, create a 2-3 minute infomercial style presentation which uses Monroe's Motivated Sequence. ![]()
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